• bitsplease@lemmy.ml
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    1 year ago

    Are people drinking less beer, or just more local/craft beers? Because my experience has been the latter. I honestly don’t know anyone under the age of 40 who regularly drinks the “big name beers”, not when they have other options at least.

    • Alto@kbin.social
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      1 year ago

      Talking to said friends that work at InBev, it’s less beer in general. Gotta remember that the core customer base of beer companies are people knocking back 12+ most nights of the week. Those people are (literally) dying out and (thankfully) are not really bring replaced.

      Also have to remember that a fairly large portion of “local” craft breweries, at least in terms of sales volume, are owned by corporations like InBev

      • bitsplease@lemmy.ml
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        1 year ago

        Also have to remember that a fairly large portion of “local” craft breweries, at least in terms of sales volume, are owned by corporations like InBev

        This is a fair point, I was a bit dissapointed when I learned that my go-to beer that I thought was from an (admittedly large) craft brewery was just an InBev subsidiary (Space Dust)