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All these companies that are suddenly having layoffs and/or enshittifying everything at once all shared the same basic business model (pardon the Bronze Age meme format from Slashdot…):
- Give goods or services away for free
- Attract customers on the basis of getting goods or services for free
- ???
- Profit!
Years of basically free debt service and stupid VC money let them kick the can down the road for a long time in terms of figuring out what Step 3 was gonna be, up to the point that many such services didn’t even bother, replacing both Steps 3 and 4 with “Sell to whichever FAANG is sucker enough to think they can leverage our userbase for their own product.” High interest rates have suddenly put a stop to the money party, though, and now they’re all scrambling to find ways of aggressively monetizing their services.
Xbox Live matchmaking was easy, sure, but before it became the norm on PC self-hosting servers was far more common, and there was something about the culture of a well-admined server that automatic matchmaking could never replicate – and in my opinion gaming as a whole is worse for losing that. Anonymous and unaccountable public lobbies give so much more leeway to assholes than you could get away with on a clan-hosted server.