You know, it’s perfectly OK to group voters by identity, so long as that identity cannot exclude “Normal” people. Soccer Mom, Six pack Dad, Middle class, working poor, labor, Small Business owner, Rural, Urban, and Suburban are all perfectly fine to promise these groups political power. But you do the exact same thing for queer people or black people and that’s identity politics all of a sudden.
The real punch line is that in a cafe run by programmers, esoteric rules are in full force, but tables 0 and 1 are no where near each other.